Did you know that 80% of your annual revenue is typically generated by only 20% of your customer base?
The majority of your businesses’ revenue comes from a small portion of accounts
  • Are you ever concerned about losing them?
  • Do you wish some could replicate them
Spend your time with the accounts that make a difference.
 
CustomerTRAX CRM Inc. is an independent software company specializing in the development and implementation of unique Customer-Centric Solutions through:  
  • Database aggregation efforts
  • The development of powerful, customized technology tools for our customers
  • Easy access to critical business information
  • Business management practice expertise, ensuring gained insight by all stakeholders
  • Easily expandable  and integrated interface products for new and legacy systems
  • End to end customer experience process development
 
Customer-Centric Solutions (CCS) or true CRM is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. CCS brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up selling opportunities to target marketing strategies to competitive positioning tactics.
 
Our Mission

At CustomerTRAX CRM Inc. it is our mission to provide powerful long-term, database agnostic Customer-Centric solutions for our clients. We are committed to supporting your company’s needs to create ease of access to critical business information through our innovative solutions; allowing for greater visibility for all stakeholders.
 
Vision Statement
 
CustomerTRAX CRM’s vision is to be the top selected choice in integrative sales technology solutions throughout a diverse range of industries. Being the “top selected choice” means providing practical, yet innovative sales tools that function well at a reasonable cost. 
 

Value Proposition

Our corporate values drive our decisions each day, and with each interaction we have with our client’s. We are committed to supporting our clients’ immediate and long-range business goals through:  

  • Innovative technology solutions
  • Easy to implement and use products
  • Exceptional customer service and support
  • Long term relationship development
  • Increased Stakeholder value

The New CRM
CustomerTRAX CRM provides our clients TRUE Customer Relationship Management; we have termed it our Customer-Centric Solutions (CCS). The original Customer-Centric solution was originally designed for a prominent dealership organization, and now supports multiple industries.  At the core of the product is a SQL (structured query language) database.  The SQL database has been enhanced with numerous data elements that allow critical sales related information to be synchronized with your existing business system. Correspondingly, the user interface has also been enhanced to allow easy access from a simple web browser and all input and searching is done from one easy to access screen.

The CustomerTRAX solutions is database agnostic to support all of your database consolidation efforts with ease. Our "Server" is a proprietary component that regularly synchronizes data between your business system and the customized SQL database. This Web-based CustomerTRAX solution incorporates a specifically built, fault-tolerant, server appliance shipped directly to the client.

The Shifting Face of Marketing
In today’s marketplace customers have shifted their perspectives away from a desire for possessions to a desire for experiences. Overall they seem to be looking for the meaningful…value and relevance.
 
As a result, this requires marketplace solutions that deliver consistent and high-quality experiences based on the value that is derived from the selected product or service, creating and supporting an emotional and economic attachment to the brand. CustomerTRAX believes that everything comes down to ensuring that your customers/ clients feel special, recognizing their significant value.